Souvenir Shopping and Local Markets in Morocco

If you’re looking for an unforgettable souvenir from Morocco, you’re in luck. The markets here are filled with vibrant colors, rich textures, and handcrafted goods that tell the story of the country’s diverse culture.

One of the best shopping experiences you’ll have is in a Moroccan souk (market). These places are a maze of small stalls and shops, offering everything from traditional crafts to unique local treasures.

What to Buy in Morocco

Whether you’re in Marrakech, Fez, or Essaouira, there’s no shortage of beautiful items to bring home. Some of the most popular souvenirs include:

Textiles: Berber Rugs and Blankets

Moroccan rugs are famous for their intricate patterns and bold colors. The Beni Ourain rugs, handwoven by Berber tribes in the Atlas Mountains, are particularly sought after. You can also find colorful kilims, traditional woven carpets, in many markets. Soft wool blankets dyed in vivid shades of red or blue also make great gifts.

You can find fantastic selections in the souks of Marrakech or Fez, but look for quality. Rugs are often handwoven, so ask about the work that went into them before you buy.

Leather Goods: Babouches and Bags

Morocco is known for its high-quality leather. While you’re at the souk, you’ll likely spot “babouches,” soft leather slippers that come in many colors and styles. They are great for lounging at home.

Also, look out for leather bags, belts, and wallets at stores around Fez and Marrakech. The city of Fez is especially known for its tanneries, where you can see the traditional leather-making process firsthand.

Argan Oil and Spices

Argan oil is a must-buy. This rich, golden oil is used for both cooking and skincare. You’ll find cosmetic-grade argan oil for your skin and hair, as well as the edible variety, which is delicious for cooking or drizzling on salads.

Don’t forget to grab some mint tea or a bag of spices like saffron, cumin, and paprika. The spice markets in Morocco are a feast for the nose, with baskets full of vivid powders and whole spices stacked high.

Pottery and Ceramics

If you’re looking for something beautiful yet functional, Moroccan pottery is an excellent choice. From colorful bowls to the famous tagine pots, these handmade ceramics feature stunning patterns and designs.

Fez is particularly famous for its blue-painted pottery, while Safi is well-known for its ceramic production. A piece of pottery can make for an elegant and useful souvenir that also reminds you of Morocco.

Lanterns and Metalwork

Moroccan lanterns, with their intricate metal patterns, add a magical touch to any home. You’ll find handcrafted lanterns in many shapes and sizes, designed to cast mesmerizing shadows.

Aside from lanterns, Morocco also offers beautiful metal trays, teapots, and other decorative items. Look out for these in the artisans’ quarters of Marrakech or in Fez.

The Best Markets to Visit

There’s no shortage of markets, but some stand out more than others. Here are my top recommendations for souvenir shopping in Morocco:

Marrakech: Jemaa el-Fnaa and the Medina

Marrakech is probably the busiest and most well-known city for souvenirs. Jemaa el-Fnaa is the main square and a great introduction to Moroccan market culture. Nearby, you’ll find the Medina filled with narrow streets and countless shops. This is the place to find anything from leather bags to intricate jewelry.

Fez: The Tannery District and Old Medina

Fez has some of Morocco’s best leather goods. The Tannery District gives you a special look at the traditional leather-making process, and you can shop directly for handcrafted leather items. If you want pottery or textiles, the Old Medina of Fez has countless stalls selling rugs, bowls, and plates.

Essaouira: Coastal Artisan Goods

The coastal city of Essaouira is more relaxed, but it’s well-known for its artisanal crafts. It’s a good spot for wood carvings made from local thuya wood. You’ll also find jewelry shops and unique souvenirs like musical instruments.

Tips for Shopping in Morocco

Always negotiate the price. Bargaining is part of the culture, and sellers often expect it. If they start with a high price, don’t hesitate to counter with a lower offer. You’ll likely meet somewhere in the middle.

Be cautious about buying from pushy sellers, especially around tourist-heavy areas. Take your time, walk around, and explore different stalls. The more relaxed you are, the better deals you’ll get.

If you’re shopping for specific items like rugs or pottery, it’s worth asking about the story behind the product. Sellers are often happy to tell you how it was made, and learning more can help you feel more connected to your purchase.

Bring Home a Piece of Morocco

Souvenir shopping in Morocco is all about finding something that speaks to you. Whether it’s a vibrant rug, delicate pottery, or fragrant spices, you’ll come home with memories—both in your suitcase and in your heart. Look for authentic, well-made goods, and don’t be afraid to haggle. Morocco’s markets offer an adventure in every corner.