Avenida Paulista for first-timers on the metro; Vila Madalena for bars and nightlife; Liberdade for food and a central location.
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Central and on the metro, with MASP and Japan House on the avenue, though it is a business district of tall towers.
Hotels in Avenida PaulistaThe most bohemian neighborhood, full of bars and restaurants, but lively and loud late at night.
Hotels in Vila MadalenaAsian restaurants and shops close to the old center and the cathedral, though the main streets get crowded.
Hotels in LiberdadeStay near Avenida Paulista: the metro reaches the old center and Liberdade quickly, and day 2 ends a short taxi ride away.
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